If your brandís target audience includes those who use mobile devices, (hereís a hint: everyone between the ages of 6 and 95 use mobile devices) then make 2015 your year to really make your website mobile-friendly and compatible. In particular, Millennials are known for their ubiquitous cell phone use and according to AlleyWatch.com, ďone out of every five people checks a smartphone every 10 minutes.Ē Thatís a lot of people who will quickly navigate away from your site if it isnít up to snuff.
Another interesting fact: 29 percent of all people, no matter what their age, have made one or more purchases on their mobile device. Thatís a third of the survey-able people in the world. And that number will only increase as more and more people jump on the smartphone/tablet bandwagon.
Improving your site or developing a new app for mobile devices will take a good investment. If your CEO starts giving you a hard time about your budget, let him know these four crucial things about mobile marketing:
1. Terrible apps get terrible reviews. If you canít develop a great app on your own, donít settle for a mediocre or poor one. Hire an outside expert who knows what sheís doing to make sure your consumers get the value they deserve. If people see your app as useless, outdated, or difficult to navigate, theyíll rate it badly, tell their friends to stay away from it, and you wonít just be out the measly cash you invested in your cut-rate app.
2. Mobile apps need marketing, too. Though youíll be launching it as a part of your marketing campaign, donít forget that a new app deserves its very own campaign. Advertise it in your physical store (if you have one), with banner ads, and on your social media sites.
3. Apps and mobile-friendly websites need updated. Technology advances apace every day, new operating systems and browser versions come out, and everything has to be updated to keep up with the modern tide. Donít forget that some of your budget has to go towards maintaining your existing sites in addition to creating new ones. Check your own sites frequently for compatibility issues and fix any issues as soon as theyíre found.
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Tags:mobile marketing, mobile devices, mobile friendly, new app, marketing campaign, marketing budget, mobile apps
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